The Spanish fashion and cosmetics group PUIG wanted to draw attention to its fragrance Paco Rabanne Invictus during the 2018 Football World Cup. For this purpose, we launched the #WhosTheGod Trickshot Challenge on Instagram with soccer star Kevin Trapp. His friend Uwe Gensheimer, captain of the German national handball team, accepted the challenge. Other star athletes, like Jan Frodeno and Jannis Danner, also joined in and encouraged their followers to participate. After the World Cup, in a separate post, the influencers presented their secret weapon for their trick shot: the new fragrance Invictus Aqua by Paco Rabanne. The magazine “11 Freunde” extended the challenge in print and digital, presenting three of the athletes as the faces of the campaign. The campaign generated a total of 3.4 million impressions and over 300,000 interactions.

The Spanish fashion and cosmetics group PUIG wanted to draw attention to its fragrance Paco Rabanne Invictus during the 2018 Football World Cup. For this purpose, we launched the #WhosTheGod Trickshot Challenge on Instagram with soccer star Kevin Trapp. His friend Uwe Gensheimer, captain of the German national handball team, accepted the challenge. Other star athletes, like Jan Frodeno and Jannis Danner, also joined in and encouraged their followers to participate. After the World Cup, in a separate post, the influencers presented their secret weapon for their trick shot: the new fragrance Invictus Aqua by Paco Rabanne. The magazine “11 Freunde” extended the challenge in print and digital, presenting three of the athletes as the faces of the campaign. The campaign generated a total of 3.4 million impressions and over 300,000 interactions.

The Spanish fashion and cosmetics group PUIG wanted to draw attention to its fragrance Paco Rabanne Invictus during the 2018 Football World Cup. For this purpose, we launched the #WhosTheGod Trickshot Challenge on Instagram with soccer star Kevin Trapp. His friend Uwe Gensheimer, captain of the German national handball team, accepted the challenge. Other star athletes, like Jan Frodeno and Jannis Danner, also joined in and encouraged their followers to participate. After the World Cup, in a separate post, the influencers presented their secret weapon for their trick shot: the new fragrance Invictus Aqua by Paco Rabanne. The magazine “11 Freunde” extended the challenge in print and digital, presenting three of the athletes as the faces of the campaign. The campaign generated a total of 3.4 million impressions and over 300,000 interactions.