GMH Group Brand Content
Twenty Becomes One
How do you unite 20 individual companies communicatively under a single umbrella brand and at the same time create identity and identification for this brand? This was the challenge faced by the GMH Group. Together with the employees, we worked out the new brand positioning in workshops, translated it into a new corporate design and finally developed communication for the new brand. This “oneness” is now evident in all media channels, making both an internal and an external impact.