Ravensburger product range tiptoi® CREATE marketing campaign

Ravensburger Influencer Marketing

The Marketing Mix for Targeting Families

Ravensburger implemented a wide-ranging marketing campaign for the launch of the new tiptoi® CREATE product range. We supplemented this with an influencer campaign to generate additional awareness and consideration.
Together we decided on a mix of everyday influencers and a category influencer. For the former, we identified families in the relevant target group who shared their experiences in their personal environment and online through their own channels. This resulted in an online reach of over 190,000 impressions. In addition, the category influencer Marisa Hart, alias “babykindundmeer,” who is herself a mother of three, extended the campaign via her various social media channels, which are followed by over 100,000 users. On her blog and YouTube channel, she used high-quality content to report on her children’s experiences. Her video has already generated over 5,000 views.

Ravensburger implemented a wide-ranging marketing campaign for the launch of the new tiptoi® CREATE product range. We supplemented this with an influencer campaign to generate additional awareness and consideration.
Together we decided on a mix of everyday influencers and a category influencer. For the former, we identified families in the relevant target group who shared their experiences in their personal environment and online through their own channels. This resulted in an online reach of over 190,000 impressions. In addition, the category influencer Marisa Hart, alias “babykindundmeer,” who is herself a mother of three, extended the campaign via her various social media channels, which are followed by over 100,000 users. On her blog and YouTube channel, she used high-quality content to report on her children’s experiences. Her video has already generated over 5,000 views.

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