SunExpress Performance Media
SUCCESSFULLY REACHING THE GOAL
The airline SunExpress was founded in 1989 as a joint venture between Lufthansa and Turkish Airlines with the aim of opening up Turkey as a vacation destination for German tourism. Today, SunExpress carries ten million passengers a year to over 80 international destinations with more than 780 weekly connections.
As the international lead agency, the media experts of TERRITORY MEDIA have been responsible for the strategic planning and implementation of all offline and online media measures for the vacation airline SunExpress in 14 countries since 2017. The aim is to reposition the brand and maximize awareness and flight bookings through cross-media measures.