
Mondelez Brand Content
Social Media for the Purple Icon
In German-speaking countries, Milka is among the most successful confectionery brands in the context of social media. Since 2011 we have been managing the brand’s Facebook, Instagram, Pinterest and YouTube social media channels. Every year we develop and implement numerous 360° campaigns with a digital focus. In addition, there are live reports on events, product launches and influencer cooperations. Thanks to community management, we are in direct contact with the active followers in everything we do. Using social listening, we determine the success of our innovative campaigns – such as Milka’s favorite owl Berti, the friendly chatbot for the users on Facebook. More than 9 million Facebook fans and over 68 million YouTube channel views send a clear signal: Milka is highly successful in social media – not least thanks to the support of TERRITORY WEBGUERILLAS.
In German-speaking countries, Milka is among the most successful confectionery brands in the context of social media. Since 2011 we have been managing the brand’s Facebook, Instagram, Pinterest and YouTube social media channels. Every year we develop and implement numerous 360° campaigns with a digital focus. In addition, there are live reports on events, product launches and influencer cooperations. Thanks to community management, we are in direct contact with the active followers in everything we do. Using social listening, we determine the success of our innovative campaigns – such as Milka’s favorite owl Berti, the friendly chatbot for the users on Facebook. More than 9 million Facebook fans and over 68 million YouTube channel views send a clear signal: Milka is highly successful in social media – not least thanks to the support of TERRITORY WEBGUERILLAS.
In German-speaking countries, Milka is among the most successful confectionery brands in the context of social media. Since 2011 we have been managing the brand’s Facebook, Instagram, Pinterest and YouTube social media channels. Every year we develop and implement numerous 360° campaigns with a digital focus. In addition, there are live reports on events, product launches and influencer cooperations. Thanks to community management, we are in direct contact with the active followers in everything we do. Using social listening, we determine the success of our innovative campaigns – such as Milka’s favorite owl Berti, the friendly chatbot for the users on Facebook. More than 9 million Facebook fans and over 68 million YouTube channel views send a clear signal: Milka is highly successful in social media – not least thanks to the support of TERRITORY WEBGUERILLAS.
In German-speaking countries, Milka is among the most successful confectionery brands in the context of social media. Since 2011 we have been managing the brand’s Facebook, Instagram, Pinterest and YouTube social media channels. Every year we develop and implement numerous 360° campaigns with a digital focus. In addition, there are live reports on events, product launches and influencer cooperations. Thanks to community management, we are in direct contact with the active followers in everything we do. Using social listening, we determine the success of our innovative campaigns – such as Milka’s favorite owl Berti, the friendly chatbot for the users on Facebook. More than 9 million Facebook fans and over 68 million YouTube channel views send a clear signal: Milka is highly successful in social media – not least thanks to the support of TERRITORY WEBGUERILLAS.