Robert Bosch Stiftung Brand Content
New Appearance, Strong Values, Captivating Topics
The Robert Bosch Stiftung is one of the largest corporate foundations in Europe. For more than 50 years, it has followed the legacy of its founder Robert Bosch and relies on social and civic commitment to strengthen social cohesion. The communication goal: to support the corporate identity in a communicative way through a major relaunch, while remaining approachable and still conveying the complex topics of international understanding, equal opportunities and education in an interesting way. In short: to present the foundation in a contemporary and relevant way. The process has also involved revising the foundation’s central medium of communication, the magazine of the Robert Bosch Stiftung. We connect print, online, social media and video with the help of our team of experienced journalists and the online department. We not only produce magazines, but also content that often can be used for a long time and continues to have an impact in the context of the foundation. For example, our video team flew to Rwanda together with colleagues from the foundation to produce interviews on-site as part of the “Africa” edition. And our infographic from the “Lernen” (“Learning”) issue will continue to be used in areas within the foundation. We achieved our short-term goal and increased the magazine’s number of subscribers. Yet we remain open and honest; after all, timely and trustworthy communication is particularly important when addressing sensitive political issues. The close integration of our teams shows that it works.