
Lufthansa Employer Branding & Talent
Reaching the Pilots of Tomorrow
Since the demand for pilots is higher than it has been for years, the Lufthansa Group flight school has commissioned TERRITORY EMBRACE to develop a cross-media campaign. The campaign is focused on the appeal of the profession, but also on the changing conditions related to training. A website hub bundles the various requirements of the airlines (including Lufthansa, Swiss, Austrian and Eurowings). The flight school and the airlines can adapt the website in a brand-specific look with their own content and use individualized measures for promoting careers. All media measures (desktop, mobile, social media, print and out-of-home) are managed by TERRITORY MEDIA. The profile and career sponsorship for pilots on the website Ausbildung.de are a key component in reaching interested students; the website is a product of TERRITORY EMBRACE and is Germany’s leading portal for those seeking training positions.
Since the demand for pilots is higher than it has been for years, the Lufthansa Group flight school has commissioned TERRITORY EMBRACE to develop a cross-media campaign. The campaign is focused on the appeal of the profession, but also on the changing conditions related to training. A website hub bundles the various requirements of the airlines (including Lufthansa, Swiss, Austrian and Eurowings). The flight school and the airlines can adapt the website in a brand-specific look with their own content and use individualized measures for promoting careers. All media measures (desktop, mobile, social media, print and out-of-home) are managed by TERRITORY MEDIA. The profile and career sponsorship for pilots on the website Ausbildung.de are a key component in reaching interested students; the website is a product of TERRITORY EMBRACE and is Germany’s leading portal for those seeking training positions.
Since the demand for pilots is higher than it has been for years, the Lufthansa Group flight school has commissioned TERRITORY EMBRACE to develop a cross-media campaign. The campaign is focused on the appeal of the profession, but also on the changing conditions related to training. A website hub bundles the various requirements of the airlines (including Lufthansa, Swiss, Austrian and Eurowings). The flight school and the airlines can adapt the website in a brand-specific look with their own content and use individualized measures for promoting careers. All media measures (desktop, mobile, social media, print and out-of-home) are managed by TERRITORY MEDIA. The profile and career sponsorship for pilots on the website Ausbildung.de are a key component in reaching interested students; the website is a product of TERRITORY EMBRACE and is Germany’s leading portal for those seeking training positions.
Since the demand for pilots is higher than it has been for years, the Lufthansa Group flight school has commissioned TERRITORY EMBRACE to develop a cross-media campaign. The campaign is focused on the appeal of the profession, but also on the changing conditions related to training. A website hub bundles the various requirements of the airlines (including Lufthansa, Swiss, Austrian and Eurowings). The flight school and the airlines can adapt the website in a brand-specific look with their own content and use individualized measures for promoting careers. All media measures (desktop, mobile, social media, print and out-of-home) are managed by TERRITORY MEDIA. The profile and career sponsorship for pilots on the website Ausbildung.de are a key component in reaching interested students; the website is a product of TERRITORY EMBRACE and is Germany’s leading portal for those seeking training positions.