Covestro AG, which originated in the Bayer Group and currently has over 16,000 employees, is one of the world’s leading manufacturers of high-tech polymer materials. TERRITORY MEDIA is now in its third year of managing the employer branding activities of the young Covestro brand. The topic of innovation not only shapes Covestro’s products and business processes; it also influences the company’s cross-media media planning, which aims to address the various target groups precisely and efficiently. Campaign planning focuses on digital measures, with an increasing use of video advertisements. These are flanked by classic print ads as well as out-of-home and ambient advertising. The cross-media measures are rounded off by regionally targeted cinema spots that position Covestro as an exciting and attractive employer.

Covestro AG, which originated in the Bayer Group and currently has over 16,000 employees, is one of the world’s leading manufacturers of high-tech polymer materials. TERRITORY MEDIA is now in its third year of managing the employer branding activities of the young Covestro brand. The topic of innovation not only shapes Covestro’s products and business processes; it also influences the company’s cross-media media planning, which aims to address the various target groups precisely and efficiently. Campaign planning focuses on digital measures, with an increasing use of video advertisements. These are flanked by classic print ads as well as out-of-home and ambient advertising. The cross-media measures are rounded off by regionally targeted cinema spots that position Covestro as an exciting and attractive employer.

Covestro AG, which originated in the Bayer Group and currently has over 16,000 employees, is one of the world’s leading manufacturers of high-tech polymer materials. TERRITORY MEDIA is now in its third year of managing the employer branding activities of the young Covestro brand. The topic of innovation not only shapes Covestro’s products and business processes; it also influences the company’s cross-media media planning, which aims to address the various target groups precisely and efficiently. Campaign planning focuses on digital measures, with an increasing use of video advertisements. These are flanked by classic print ads as well as out-of-home and ambient advertising. The cross-media measures are rounded off by regionally targeted cinema spots that position Covestro as an exciting and attractive employer.