Workplace VW

VW Brand Content

Information and Identification, Every Day and Everywhere

One brand, many messages: “Inside” is the central information medium for employees of the Volkswagen Passenger Cars brand. “Inside” focuses on all topics relating to Volkswagen products, the regular communication of strategic content and, above all, employees. In clear, direct “Volkswagen language,” with compact information, appealing graphics, human stories and strong visual language, the employee newspaper presents itself in a way that is uncompromisingly suitable for everyday use. It internalizes the new strategic mission statement that Volkswagen has set for itself and supports employees’ identification with their brand. TERRITORY realizes the newspaper within a tightly timed schedule, across all locations and channels – from editorial consulting to graphic implementation, both as print and online editions, in German and English.

One brand, many messages: “Inside” is the central information medium for employees of the Volkswagen Passenger Cars brand. “Inside” focuses on all topics relating to Volkswagen products, the regular communication of strategic content and, above all, employees. In clear, direct “Volkswagen language,” with compact information, appealing graphics, human stories and strong visual language, the employee newspaper presents itself in a way that is uncompromisingly suitable for everyday use. It internalizes the new strategic mission statement that Volkswagen has set for itself and supports employees’ identification with their brand. TERRITORY realizes the newspaper within a tightly timed schedule, across all locations and channels – from editorial consulting to graphic implementation, both as print and online editions, in German and English.

One brand, many messages: “Inside” is the central information medium for employees of the Volkswagen Passenger Cars brand. “Inside” focuses on all topics relating to Volkswagen products, the regular communication of strategic content and, above all, employees. In clear, direct “Volkswagen language,” with compact information, appealing graphics, human stories and strong visual language, the employee newspaper presents itself in a way that is uncompromisingly suitable for everyday use. It internalizes the new strategic mission statement that Volkswagen has set for itself and supports employees’ identification with their brand. TERRITORY realizes the newspaper within a tightly timed schedule, across all locations and channels – from editorial consulting to graphic implementation, both as print and online editions, in German and English.

One brand, many messages: “Inside” is the central information medium for employees of the Volkswagen Passenger Cars brand. “Inside” focuses on all topics relating to Volkswagen products, the regular communication of strategic content and, above all, employees. In clear, direct “Volkswagen language,” with compact information, appealing graphics, human stories and strong visual language, the employee newspaper presents itself in a way that is uncompromisingly suitable for everyday use. It internalizes the new strategic mission statement that Volkswagen has set for itself and supports employees’ identification with their brand. TERRITORY realizes the newspaper within a tightly timed schedule, across all locations and channels – from editorial consulting to graphic implementation, both as print and online editions, in German and English.

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