Airplane Lufthansa - a strong travel brand

Lufthansa Brand Content

The Fascination of a Strong Travel Brand

In order to make traveling and flying a new experience time and time again, Lufthansa clearly defines its target groups and uses a cross-media, multi-layered media family. The Lufthansa inflight magazine and digital magazine inspire people with moving reports and interesting interviews. Another magazine, “Lufthansa exclusive,” presents the refined life and consumer world of frequent flyers. And “Lufthansa Woman’s World” addresses fashion and business topics, with a focus on traveling in style. Furthermore, TERRITORY produces the long-term multimedia project Lufthansa Travel Guide as well as exclusive travel content for the corporate website – in the form of videos, podcasts and special apps. Readers regularly award the magazine top scores for editorial quality and design, and they read both the print and digital editions with extraordinary interest. “Lufthansa Magazine” is the leading European inflight magazine in terms of circulation and reach.

In order to make traveling and flying a new experience time and time again, Lufthansa clearly defines its target groups and uses a cross-media, multi-layered media family. The Lufthansa inflight magazine and digital magazine inspire people with moving reports and interesting interviews. Another magazine, “Lufthansa exclusive,” presents the refined life and consumer world of frequent flyers. And “Lufthansa Woman’s World” addresses fashion and business topics, with a focus on traveling in style. Furthermore, TERRITORY produces the long-term multimedia project Lufthansa Travel Guide as well as exclusive travel content for the corporate website – in the form of videos, podcasts and special apps. Readers regularly award the magazine top scores for editorial quality and design, and they read both the print and digital editions with extraordinary interest. “Lufthansa Magazine” is the leading European inflight magazine in terms of circulation and reach.

In order to make traveling and flying a new experience time and time again, Lufthansa clearly defines its target groups and uses a cross-media, multi-layered media family. The Lufthansa inflight magazine and digital magazine inspire people with moving reports and interesting interviews. Another magazine, “Lufthansa exclusive,” presents the refined life and consumer world of frequent flyers. And “Lufthansa Woman’s World” addresses fashion and business topics, with a focus on traveling in style. Furthermore, TERRITORY produces the long-term multimedia project Lufthansa Travel Guide as well as exclusive travel content for the corporate website – in the form of videos, podcasts and special apps. Readers regularly award the magazine top scores for editorial quality and design, and they read both the print and digital editions with extraordinary interest. “Lufthansa Magazine” is the leading European inflight magazine in terms of circulation and reach.

In order to make traveling and flying a new experience time and time again, Lufthansa clearly defines its target groups and uses a cross-media, multi-layered media family. The Lufthansa inflight magazine and digital magazine inspire people with moving reports and interesting interviews. Another magazine, “Lufthansa exclusive,” presents the refined life and consumer world of frequent flyers. And “Lufthansa Woman’s World” addresses fashion and business topics, with a focus on traveling in style. Furthermore, TERRITORY produces the long-term multimedia project Lufthansa Travel Guide as well as exclusive travel content for the corporate website – in the form of videos, podcasts and special apps. Readers regularly award the magazine top scores for editorial quality and design, and they read both the print and digital editions with extraordinary interest. “Lufthansa Magazine” is the leading European inflight magazine in terms of circulation and reach.

In order to make traveling and flying a new experience time and time again, Lufthansa clearly defines its target groups and uses a cross-media, multi-layered media family. The Lufthansa inflight magazine and digital magazine inspire people with moving reports and interesting interviews. Another magazine, “Lufthansa exclusive,” presents the refined life and consumer world of frequent flyers. And “Lufthansa Woman’s World” addresses fashion and business topics, with a focus on traveling in style. Furthermore, TERRITORY produces the long-term multimedia project Lufthansa Travel Guide as well as exclusive travel content for the corporate website – in the form of videos, podcasts and special apps. Readers regularly award the magazine top scores for editorial quality and design, and they read both the print and digital editions with extraordinary interest. “Lufthansa Magazine” is the leading European inflight magazine in terms of circulation and reach.

In order to make traveling and flying a new experience time and time again, Lufthansa clearly defines its target groups and uses a cross-media, multi-layered media family. The Lufthansa inflight magazine and digital magazine inspire people with moving reports and interesting interviews. Another magazine, “Lufthansa exclusive,” presents the refined life and consumer world of frequent flyers. And “Lufthansa Woman’s World” addresses fashion and business topics, with a focus on traveling in style. Furthermore, TERRITORY produces the long-term multimedia project Lufthansa Travel Guide as well as exclusive travel content for the corporate website – in the form of videos, podcasts and special apps. Readers regularly award the magazine top scores for editorial quality and design, and they read both the print and digital editions with extraordinary interest. “Lufthansa Magazine” is the leading European inflight magazine in terms of circulation and reach.

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