https://www.youtube.com/embed/A0syZDUP9VQ

BMW Event & Social AR

#DRIVETOGLORY CHEERS TEAM EUROPE TO VICTORY

The Ryder Cup is pure emotion: Europe vs. USA in a quest for glory in which fans and players become a team. No other golf tournament sees such passionate fandom. With BMW Golfsport, we launched the world’s largest virtual car parade for all golf fans, their team and their passion.

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