Tablet: Nivea forming sprays

Beiersdorf Influencer Marketing

More Customer Insights for NIVEA Ambassadors

Beiersdorf was looking for an opportunity for its existing NIVEA community to implement effective recommendation marketing with its own NIVEA ambassadors. With our full-service software solution trndsphere™, we were able to integrate a highly effective ambassador platform into the existing “NIVEA Für Mich” community. This enables NIVEA to quickly and easily establish direct contact with its own consumers. Dialogue, education, customer loyalty, valuable feedback and authentic user content are delivered directly by NIVEA’s own ambassadors. TERRITORY INFLUENCE is responsible for the complete management of the platform. NIVEA keeps an eye on the relevant KPIs via its own monitoring dashboard, “trndview.” To date, more than 40 ambassador campaigns have been successfully implemented.

Beiersdorf was looking for an opportunity for its existing NIVEA community to implement effective recommendation marketing with its own NIVEA ambassadors. With our full-service software solution trndsphere™, we were able to integrate a highly effective ambassador platform into the existing “NIVEA Für Mich” community. This enables NIVEA to quickly and easily establish direct contact with its own consumers. Dialogue, education, customer loyalty, valuable feedback and authentic user content are delivered directly by NIVEA’s own ambassadors. TERRITORY INFLUENCE is responsible for the complete management of the platform. NIVEA keeps an eye on the relevant KPIs via its own monitoring dashboard, “trndview.” To date, more than 40 ambassador campaigns have been successfully implemented.

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