Media and Performance
We support our clients from the initial analysis to the invoicing stage. Together we first define the campaign goals. We develop a market and competition analysis, define the media target groups and use this to deduce the media usage. Only then do we develop a suitable media strategy. We take care of the operational implementation of the media campaign and handle the selection and planning of relevant media. We purchase the media services efficiently and at the best conditions – and, of course, break them down clearly. All offline and online measures are synchronized and continuously optimized according to tracking and our clients’ specifications. Monthly reports, based on our clients’ KPIs, ensure that the media campaigns are transparent at all times.
Understanding the Target Group
When planning all media measures, we take into account consumer and purchasing behavior, which is changing dynamically as a result of increasing digital media use. For the analysis and prognosis of consumer behavior, we rely on extensive internal and external data pools and consistently network first-party, second-party and third-party data. Based on our extensive analyses, we select, budget and forecast the performance of the individual media across all customer touchpoints.
Every media strategy is made to measure. For our clients’ campaigns, all target group–relevant channels are coordinated along the purchase decision process. This enables us to develop media strategies that are based on our clients’ communication strategies and fit the positioning of their brands. In our campaigns, both traditional and digital channels are perfectly synchronized across all relevant customer touchpoints and optimized in real time through performance tracking in order to achieve maximum impact – internationally, nationally and regionally.
We combine specialized know-how with innovative technologies. Every day we work with the latest technologies and tools we have developed ourselves. We regularly examine user behavior along the customer journey. And we observe the impact of marketing and media measures across various channels and media. With these measures and the data derived from them, we are able to evaluate the performance of our campaigns and constantly optimize their efficiency.