Brand Content

Before we promote clients and their brands with our creative solutions, we carefully consider the right way to proceed. We have a deep understanding of brands, media and markets. We analyze target groups, create specific customer journeys and define personas that serve as the basis for the design and production of the content. And because we know what is relevant for people and how content can make the best impact in the communication mix, we create solutions that really work.

After analyzing the potential, we first develop a content strategy that fits the brand, define products, determine channels and design, and finally set the timeline and editorial plan. Only then do we start with the individual production.

Journalistic expertise is at the core of our work. It creates effective content that appeals to people and resonates with them emotionally. But we know that strong content alone is no longer enough to reach consumers in today’s complex media world. We don’t limit our solutions to content. Rather, we bring in profound technological experience, know-how concerning data-driven, target-group-specific presentation of content, and a knowledge of haptic distribution.

Journalistic expertise is at the core of our work. It creates effective content that appeals to people and resonates with them emotionally. But we know that strong content alone is no longer enough to reach consumers in today’s complex media world. We don’t limit our solutions to content. Rather, we bring in profound technological experience, know-how concerning data-driven, target-group-specific presentation of content, and a knowledge of haptic distribution.