Kimberly-Clark Professional™ Influencer Marketing
4.000 Testers, 100 Percent Recommendation Rate
Kimberly-Clark was looking for a way to promote its WypAll® ForceMax industrial wipes and their new technology to the manufacturing industry.
We were looking for 50 suitable B2B influencers who would make the industrial wipes known in a suitable environment – such as paint shops, workshops and industrial processing companies – and present the new technology there. The campaign managed to impress over 4,000 fellow testers. The product convinced users across the board and scored an outstanding recommendation rate of 100%.