It Takes More Than Branding to Become One of the Most Valuable Travel Brands

Since we acquired the contract for “Lufthansa Magazine” 16 years ago, the world of travel and communication has changed dramatically. But one thing has remained: Lufthansa’s claim to be a travel brand that you can trust, that you identify with and that brings its customers a step forward. We do everything we can to support this feeling – even if the in-flight magazine is now only part of our job.

Lufthansa Cases

Airplane European Flight Academy
Lufthansa HR Marketing Reaching the Pilots of Tomorrow
Airplane Lufthansa - a strong travel brand
Lufthansa Brand Content The Fascination of a Strong Travel Brand