How We Work
If you want to make a new product known, reach specific target groups, encourage product experiences or create user-generated content for brands, influencer marketing is a must. Influencers initiate dialogue about brands, enable product experiences and create authentic content for their respective followers and friends.
We create custom solutions for influencers – whether everyday influencers who test products, category influencers who inspire followers with high-quality content, or star influencers who reach a large audience. Different types of influencers have different strengths; we develop solutions that play out these strengths depending on the communication goal.
Over four million influencers in 14 European countries, proprietary algorithms, data-based selection procedures and technology-supported processes – with the experience gained from 1,500 campaigns and our own software, we ensure custom selection and professional support. This allows companies to build on existing customer data, build their own influencer pools or even access our pools – regardless of whether they want to activate one or 10,000 influencers for their marketing goals.
Every influencer campaign can be followed online via dashboards. Clients receive individual evaluations with strategic recommendations for action; results can be measured with partners such as IRI or Nielsen. Depending on the objective, we offer different options for tracking the success of our campaign.